Can it be read from across the street?
Does it clearly say your space is for hire?
Can it change regularly so people don’t stop noticing it?
Think chalk signs, window displays, seasonal decorations, or something playful.
Many people using your space aren’t the booker — they’re guests.
Display posters about venue hire
Promote your space in the visitor book
Collect email addresses at check-in and follow up later
Nearby businesses often need meeting or event space.
Introduce yourself
Drop off flyers or business cards
Ask cafés if they’ll display a postcard for you
You already have great content happening every day. Ask regular users if you can:
Take photos of classes or events
Share what people are doing in your space
This helps future customers imagine what they could host.
If people follow you but don’t book, try:
Caption competitions
Hidden discount codes
Specials for quieter times
Facebook allows you to add a direct booking button that links to:
Your booking platform
Your website enquiry form
This removes extra steps and increases conversions.
Ask recent bookers how they found you.
What did they search for? (e.g. Kids party venue in Papakura)
Use these phrases:
On your website pages
In headings and blog posts
This helps your venue appear in search results and on Google Maps.
Confirm your address and opening hours
Add photos and a website link
Being listed on other websites helps Google trust you. Free listings add up.
Invite a new organisation to use your space for a one-off event. This introduces hundreds of new people to your venue in one go.
If you host events, work with caterers, florists or artists to create a styled shoot. Everyone gets content to share — including you.
Offer spaces for casual use:
A monthly market
A free hang-out area
Informal community events
The more welcome people feel, the more they’ll remember you later.
Share clear details about:
Capacity
Equipment
Access
What’s allowed
What’s included
Add lots of clear photos from different angles.
Pretend you’re a first-time customer.
What’s confusing? What’s missing? What’s frustrating?
Fixing these small issues can dramatically improve conversions.
Most people expect to book online — even for community spaces. Online booking saves time for you and removes friction for customers.
Say it clearly:
On your website
In your venue
In email updates
If a regular time becomes available — promote it.
Search social media for local clubs forming nearby. Reach out directly with an intro or offer. New groups are often actively looking for space.
Offer incentives for long-term bookings, such as:
Discounted rates
Guaranteed time slots
Monthly payments
Promotion of their group
When your regular users thrive, so does your venue.
You can download a free PDF guide with all 18 tactics — perfect for sharing with your team or working through one step at a time.
Small changes. Big impact.
Your community space deserves to be busy.